About Our Interior Design Firm

Samuel Design Group Main Studio

Samuel Design Group

SDG is a top interior design firm located in the heart of Santa Fe, New Mexico. The interior design team of Lisa Samuel, a native of Santa Fe and owner of SDG, has been specializing in creating high-end interiors for discerning residential, hospitality and commercial clients for more than 20 years.

Our mission is to create well designed spaces that are functional as well as beautiful. Each project is approached considering its uniqueness and budget and still reflects the needs and originality of each of our clients and when completed will far exceed their expectations.

Our process includes getting to know each client personally to understand their space and goals in order to develop their unique design story. Whether focused on traditional Santa Fe interiors or contemporary interior design, we work with our clients in a flexible and respectful collaboration.

Our approach is one that is influenced by the artistry and landscape of living in Santa Fe. This has a unique influence on our approach to design. Respecting the environment in developing our designs for our clients is also important to us. These are dialogues we share with our clients.



American Society of Interior Designers
Lisa Samuel of Samuel Design GroupSanta Fe native LISA SAMUEL, design director and principal of Samuel Design Group, has a degree in interior design, is professionally licensed and has worked extensively as a designer for many years.

Lisa started her training at the age of 19 in San Diego, California. She has a 29-year history in lighting design and contract document production. This skill set is a valuable asset in conducting business with clients, architects, builders and other building trades.

She was invited to participate in Designers Challenge for HGTV and was the winner of the challenge. She has also been honored with a commission for the New Mexico Museum Foundation to design and produce a special chair to commemorate all past chairmen of the prestigious board of the foundation.

Lisa is a fully licensed Interior Designer, New Mexico #313. Read more about her background and qualifications here.

Business consultant LES SAMUEL brings a keen eye to the interior design world. His 35-year history in the fashion industry supports collaboration with Lisa Samuel.



Working with us.

Our team brings together a wealth of interdisciplinary skills. Samuel Design is fluent in design-specific fields such as architecture, interiors, lighting, textiles, furniture design and product design. We provide expert project management, programming, purchasing and budgeting services on commissions of every size and scope.

Working with developers, business principals and their key personnel, we serve as aesthetic liaisons to ensure that our creative interiors or exterior rooms meet the project’s objectives. Our close working relationships, shared experiences and administrative synergy add significant value to the project process.

From the inception of a design commission through the design development, execution and beyond, the Samuel Design Group team divides its time between job sites, vendor studios, showrooms and the Samuel Design Group studio/showroom to provide extensive and lasting value for clients.

Our team and network of professionals were developed over the years. From creating unique furniture design with local artisans to working with professional builders and architects on renovation and custom build projects, we have the support in place for your specific scope of work.

Award-winning designs include receiving Best Design in 2011 by the Santa Fe Association of Builders for the Parade of Homes in collaboration with Yardman Construction. Lisa Samuel also appeared on HGTV’s Designer’s Challenge in 2007 and won for her outstanding interior design renovation. Lisa has been nominated twice for the prestigious “Mayor’s Award for Excellence in the Arts.”



Contact us today to discuss your project.
Samuel Design Group 844.284.6999